Verified vs unverified finance leads
"Quality" is argued about endlessly. Contact rate is not. A lead you cannot reach has no quality at all, and whether the mobile was verified before delivery is the single biggest driver of whether you reach it.
SMS verification means the prospect received a code on the mobile they entered and typed it back before the enquiry was released. It proves the number is real, live and in their hand. It does not prove intent or creditworthiness; qualification questions do that.
Email verification proves an inbox exists. "Phone verified" can mean anything from an SMS code to a pattern check on the digits; ask which. Unverified means the form was submitted and nothing was checked.
What unverified costs you
A share of dead numbers, typos and fakes, paid for at full price, discovered one voicemail at a time.
What verification costs the provider
Drop-off: some prospects abandon the form at the code step. Providers who verify accept fewer leads to deliver reachable ones.
The number to ask for
Contact rate: the share of leads where you reach a person. Ask every provider for theirs and how it is measured. Ours is published: 72.5%.
What verification cannot fix
Slow follow-up. A verified enquiry called the next morning still converts worse than one called within the hour.
- Is the mobile verified by SMS code before the lead is released, or after?
- What happens to leads that fail verification: are they discarded, or sold cheaper to someone else?
- What else is checked before delivery: ABN, GST status, duplicate detection, a human review?
- What is your published contact rate and how do you measure it?
Every enquiry across business loans, asset finance, commercial finance and ATO tax debt is SMS-verified before delivery, then reviewed against the stated criteria for that flow. Enquiries that fail either step never reach a broker. Each one is sold once. Read how that compares with the shared model in exclusive vs shared leads.