Exclusive vs Shared Finance Leads: What Actually Matters
Both have a place. Here is the honest breakdown for Australian brokers, and where each one actually makes you money.
Get Exclusive Leads"Exclusive" and "shared" get thrown around like exclusive is always better and shared is always a scam. That is not true. Both can work. What matters is the maths behind each one: contact rate, how many brokers you are racing, and what a funded deal actually costs you once you account for the leads that went nowhere.
Sold to several brokers at once.
Lower price per lead.
You are competing with 3 to 8 other brokers on the same contact.
Best when you are cheap-and-fast, high volume, and first-to-call is your edge.
Sold to one broker only.
Higher price per lead.
You are competing with no one.
Best when you want fewer, cleaner conversations and a lower cost-per-funded-deal.
If you have the systems to call a lead within seconds, you run high volume, and you are comfortable in a race, shared leads can be cheaper per funded deal. Plenty of good brokers run them well. We are not going to pretend otherwise.
When you would rather have five conversations nobody else is having than fifteen where you are the fourth broker to call. Exclusive costs more per lead, but you are not burning time re-selling against four competitors on every call, and the contact rate holds up because the prospect is not already annoyed. For most brokers writing considered deals, commercial, complex, refinance, that is the better cost-per-funded-deal.
We only sell exclusive. Every lead goes to one broker and is never resold, it is SMS-verified before delivery, and there are no contracts. That is a deliberate choice, not a claim that shared leads are worthless. It is the model that suits the brokers we work with.