Buyer's guide

How to choose a finance lead provider in Australia

Five questions to ask any provider before you spend a dollar.

Before you spend a dollar with any finance lead provider in Australia, ask these five questions. The honest answers tell you almost everything.

The five questions

Is it exclusive or resold?

Shared leads mean you are racing other brokers on the same contact. Ask if it is sold once, and if resold, to how many.

Is the mobile verified?

An unverified form-fill can be a fake number. Ask whether every mobile is SMS-verified before the lead is delivered.

Are there lock-in contracts?

Pay-per-lead with no lock-in lets you test quality on a small batch before committing real money.

Do they cover your niche?

A mortgage-only provider will not help a commercial or asset broker. Match the provider to what you actually write.

What is the real contact rate?

Cost per lead is meaningless if you cannot reach anyone. Ask what percentage of leads reach a live conversation.

Where La Vitesse lands

For the record: our leads are exclusive (sold once, never resold), every mobile is SMS-verified before delivery, there are no lock-in contracts, we cover business, asset, commercial and mortgage finance, and we publish our contact rate. Whether that is right for you depends on your model, and we will tell you honestly if it is not.

Common questions

Where do the leads actually come from?

Ask, and expect a straight answer. A real provider runs its own paid campaigns and can tell you the source and the intent behind each lead. If they dodge it, the leads are usually scraped or resold.

Does a verified phone number really matter that much?

Yes. If you cannot reach the person, nothing else about the lead matters. Ask whether the mobile is SMS-verified before delivery.

Should I avoid providers with lock-in contracts?

Not necessarily, but understand what you are committing to. Pay-per-lead with no lock-in lets you test quality before you scale.