How much do finance leads cost in Australia?
There is no single market price. What you pay depends on exclusivity, verification, niche and deal size. The number that matters is not cost per lead. It is cost per funded deal.
Cheap shared leads can cost less than a coffee. Exclusive, verified leads in high-value niches cost many times more, and are usually still the better buy. Price scales with four things: whether the lead is sold once or many times, whether the contact details are verified before delivery, the loan size behind the enquiry, and how much qualification data is captured up front.
Exclusivity
A lead resold to several brokers is priced low because each buyer is racing the others. A lead sold once carries the full value of an uncontested conversation.
Verification
Unverified form-fills include fake numbers and dead emails. SMS-verified mobiles cost more to produce and convert to contact at far higher rates.
Niche and deal size
A $20k car loan enquiry and a $3m commercial property refinance are different products. Commercial and ATO tax-debt enquiries price higher because one funded deal is worth many times more.
Qualification depth
Leads that capture loan amount, purpose, debt position and timeframe cost more than a name and number, and save you the discovery call.
Work backwards from commission, not forwards from lead price. A worked example with round numbers: if a lead costs $150, your provider's contact rate is 70%, and you convert one in five conversations, a funded deal costs you roughly $1,070 in leads. On a commercial deal paying $10,000 or more in upfront commission, that is a strong return. The same maths on $30 shared leads with a 30% contact rate and one-in-ten conversion puts a funded deal at $1,000 with three times as many calls made. Cheap leads are rarely cheap once your time is priced in.
Ask any provider for the inputs to that equation: contact rate, exclusivity, and what data arrives with each lead. Providers who publish those numbers are telling you they have done this maths too. Our published contact rate is 72.5%.